Digital Marketing Course
A career-oriented digital marketing program built around live brand campaigns — SEO, performance ads, content, analytics, and generative AI — taught by working practitioners, not just recorded lectures.
Self-paced video lessons, plus live sessions with mentors.
Every module is video-first so you can learn on your own schedule, with live sessions layered in for feedback, Q&A, and campaign reviews.
Self-paced video lessons
34+ hours of recorded, module-by-module video lessons you can watch anytime, rewatch before a project, and move through at your own speed. This is the core of the curriculum — no need to be online at a fixed time to learn the material.
Live instructor-led sessions
Scheduled live sessions with mentors for doubt-clearing, campaign walkthroughs, and the capstone review — held weekly, with recordings posted afterward for anyone who can't join live.
10 modules. 45+ hours. One live capstone campaign.
Video lessons for core concepts, live sessions for feedback and review — tap a module to see the breakdown.
01Marketing Fundamentals & Strategy
- VideoThe marketing funnel: awareness, consideration, conversion, retention
- VideoDefining brand positioning and target audience personas
- VideoSetting measurable marketing goals (KPIs & OKRs)
- LiveLive session: marketing channel landscape & Q&A with mentor
02Search Engine Optimization (SEO)
- VideoKeyword research with Google Keyword Planner & Ahrefs
- VideoOn-page SEO: titles, meta descriptions, internal linking, schema
- VideoTechnical SEO: site speed, crawlability, Core Web Vitals
- VideoOff-page SEO: backlink building & outreach fundamentals
- VideoLocal SEO & Google Business Profile optimization
- LiveLive session: full SEO audit of a live website, done together
03Content Marketing & Copywriting
- VideoContent strategy & editorial calendar planning
- VideoCopywriting frameworks: AIDA, PAS, and headline writing
- VideoBlog & landing page writing for SEO and conversion
- VideoVisual content basics with Canva
- LiveLive session: peer review of your brand blog post draft
04Social Media Marketing & SMO
- VideoPlatform strategy: Instagram, LinkedIn, Facebook, X
- VideoContent calendars & organic growth tactics
- VideoCommunity management & engagement metrics
- VideoMeta Business Suite & scheduling tools
- LiveLive session: build your 4-week social content calendar
05Performance Marketing & Paid Ads
- VideoGoogle Ads: search, display, and shopping campaigns
- VideoMeta Ads Manager: campaign structure & audience targeting
- VideoBidding strategies & budget allocation
- VideoA/B testing ad creatives and landing pages
- VideoRetargeting & lookalike audiences
- VideoConversion tracking with Google Tag Manager
- LiveLive session: launch and optimize a real ad campaign together
06Email Marketing & Automation
- VideoList building & segmentation strategy
- VideoEmail campaign design & deliverability best practices
- VideoDrip campaigns & marketing automation with Mailchimp
- LiveLive session: build an automated welcome sequence together
07Web & Marketing Analytics
- VideoGoogle Analytics 4: setup, events & conversions
- VideoGoogle Tag Manager fundamentals
- VideoBuilding dashboards in Looker Studio
- VideoReading funnels and attributing channel performance
- LiveLive session: build a campaign performance dashboard together
08Influencer & Affiliate Marketing
- VideoIdentifying and briefing the right influencers
- VideoStructuring affiliate & referral programs
- VideoMeasuring ROI on influencer campaigns
09Generative AI for Marketing
- VideoPrompt engineering for ad copy & content drafts
- VideoAI tools for creative generation and repurposing
- VideoUsing AI for campaign research & competitor analysis
- LiveLive session: responsible use — fact-checking & brand voice, with Q&A
10Capstone: Live Brand Campaign
- VideoBriefing walkthrough: plan a full-funnel campaign for a real brand brief
- VideoExecute SEO, content, paid, and email components together
- LiveLive session: present results with a live analytics dashboard
- LiveLive session: mentor review & portfolio-ready case study writeup
Earn a verifiable Learn ThinkSprout certificate on successful completion — shareable on LinkedIn and your resume.
What you'll be able to do by week 10.
The real tools marketing teams use.
What this course is built to get you.
Portfolio-ready capstone
A real campaign case study you can show in interviews, not a certificate alone.
Resume & LinkedIn review
1:1 feedback so your profile actually reflects what you can now do.
Mock interview practice
Sessions with mentors who've hired for marketing roles.
Roles this prepares you for
Digital Marketing Executive, SEO Analyst, Performance Marketer, Social Media Manager.
Freelance-ready
Enough breadth to run campaigns independently for small business clients.
Community access
Join the Learn ThinkSprout marketing community for ongoing peer support.
Taught by people who run campaigns for a living.
Growth Marketing Head
Performance Marketing Lead
SEO Strategist
Pick a start date that works for you.
Before you enroll.
Do I need prior marketing experience?
No — the course starts from fundamentals and builds up to live campaign work by module 5.
Is this self-paced or live?
Both — recorded core lessons plus scheduled live sessions with mentors for feedback and Q&A.
What happens after I complete it?
You receive a verifiable certificate and a portfolio-ready capstone campaign to show employers.
Is there EMI or installment payment?
Yes, EMI options are available at checkout for eligible cards.
Can I access the course after it ends?
Yes — lifetime access to recordings, resources, and future content updates.