Digital Marketing Course – Learn ThinkSprout

About Course

Learn digital marketing from working practitioners u2014 SEO, paid ads, content, analytics, and generative AI u2014 through live brand campaigns, not just theory.

Course Content

Marketing Fundamentals & Strategy

The marketing funnel: awareness, consideration, conversion, retention
Defining brand positioning and target audience personas
Setting measurable marketing goals (KPIs & OKRs)
Live session: marketing channel landscape & Q&A

Search Engine Optimization (SEO)

Content Marketing & Copywriting

Social Media Marketing & SMO

Performance Marketing & Paid Ads

Email Marketing & Automation

Web & Marketing Analytics

Influencer & Affiliate Marketing

Generative AI for Marketing

Capstone: Live Brand Campaign

About Course

Course Content

Marketing Fundamentals & Strategy

The marketing funnel: awareness, consideration, conversion, retention

Defining brand positioning and target audience personas

Setting measurable marketing goals (KPIs & OKRs)

Live session: marketing channel landscape & Q&A

Search Engine Optimization (SEO)

Keyword research with Google Keyword Planner & Ahrefs

On-page SEO: titles, meta descriptions, internal linking, schema

Technical SEO: site speed, crawlability, Core Web Vitals

Off-page SEO: backlink building & outreach fundamentals

Local SEO & Google Business Profile optimization

Live session: full SEO audit of a live website

Content Marketing & Copywriting

Content strategy & editorial calendar planning

Copywriting frameworks: AIDA, PAS, and headline writing

Blog & landing page writing for SEO and conversion

Visual content basics with Canva

Live session: peer review of your brand blog post draft

Social Media Marketing & SMO

Platform strategy: Instagram, LinkedIn, Facebook, X

Content calendars & organic growth tactics

Community management & engagement metrics

Meta Business Suite & scheduling tools

Live session: build your 4-week social content calendar

Performance Marketing & Paid Ads

Google Ads: search, display, and shopping campaigns

Meta Ads Manager: campaign structure & audience targeting

Bidding strategies & budget allocation

A/B testing ad creatives and landing pages

Retargeting & lookalike audiences

Conversion tracking with Google Tag Manager

Live session: launch and optimize a real ad campaign

Email Marketing & Automation

List building & segmentation strategy

Email campaign design & deliverability best practices

Drip campaigns & marketing automation with Mailchimp

Live session: build an automated welcome sequence

Web & Marketing Analytics

Google Analytics 4: setup, events & conversions

Google Tag Manager fundamentals

Building dashboards in Looker Studio

Reading funnels and attributing channel performance

Live session: build a campaign performance dashboard

Influencer & Affiliate Marketing

Identifying and briefing the right influencers

Structuring affiliate & referral programs

Measuring ROI on influencer campaigns

Generative AI for Marketing

Prompt engineering for ad copy & content drafts

AI tools for creative generation and repurposing

Using AI for campaign research & competitor analysis

Live session: responsible use & brand voice, with Q&A

Capstone: Live Brand Campaign

Briefing walkthrough: plan a full-funnel campaign

Execute SEO, content, paid, and email components together

Live session: present results with a live analytics dashboard

Live session: mentor review & portfolio-ready case study writeup